We aren’t able to organize events and programs for kids in our community without the help of our amazing sponsors.  Without their support to help cover our costs, we wouldn’t be able to donate 100% of our race entries to schools.  We’re proud to partner with My Paradigm of Middleton for our upcoming triathlon.

Let’s learn a little more about this incredibly philanthropic sponsor…


Tell us a little bit about the history of Paradigm

Paradigm was founded in 1999 in Medford, WI. Now located in Middleton, WI, we are the fourth largest software company in the greater Madison area with over 130 employees. We build and deliver leading edge technology to support the building products industry. With over 150 partners and 35,000 end users, our second-to-none technology is used across multiple channels including manufacturers, dealers, re-sellers, lumberyards, distributors, builders and contractors.


Which other organizations do you support and how do you get employees involved?

It is important for Paradigm to be a part of the community. Through charitable efforts, company events, volunteer opportunities, and donations, Paradigm provides opportunities for employees to contribute to the community that supports us. We most often work with Middleton Outreach Ministry, Habitat for Humanity, Dane County Humane Society, United Way, and the American Cancer Society.


What are your business goals and philosophy, and what are you most proud of?

Paradigm builds software tools for the building products industry.  We partner with our customers and work to create an exceptional customer experience by understanding the needs of the industry and our end users.   We want to be a great place to were where people are inspired to be the best they can be and are passionate about what they do.   We are most proud that we have been able to establish our company and products as the leader in the industry.


Why did you partner with Tri 4 Schools?

Paradigm values supporting the community in which we live and work in. Tri 4 Schools Middleton Triathlon for kids is a great opportunity for us to get involved and give back to our community and help kids work toward building a healthier future!


What are you looking forward to the most about partnering with Tri 4 Schools?

Supporting the communities where we live in work is important to us.   We are headquartered in Middleton and look forward to have the Tri 4 Schools event in our community.   We were excited to learn about the Middleton Kids Triathlon in August, which provides an opportunity for employees and their families to get directly involved by participation in the event or volunteering.