As you likely have noticed, our Middleton triathlon has a new presenting sponsor this year!  We were so thrilled when Middleton Sports & Fitness reached out to us and expressed interest in a partnership for our flagship event.  Safe to say, it was a perfect match!  The staff at MS&F are incredibly genuine, hard-working, knowledgeable, and friendly too.

Our athletes this year will be treated to some sweet swag on race day thanks to this awesome company, and we’ll be hosting packet pick-up at their location on University Avenue.  We’re so grateful for their support, and we’ll do everything we can to make sure this is a partnership that lasts for years to come.

Did you happen to catch store manager (and former UW hockey player) Patrick Johnson and me on the news with Susan Siman?  Patrick is a perfect example of someone who truly knows the sports and equipment in which their store specializes, and he’s a pretty awesome guy as well.  The rest of their staff are eager to get involved, and you’ll see many of them volunteering on race day, too.

You can learn more about Middleton Sports & Fitness below, and it will be clear why our organizations are well-suited for a successful run to the finish line!  You can also find them on Facebook and Twitter.

Middleton Sports & Fitness is a local family owned (Rick & Ginger Hong) specialty sporting goods store. We specialize in Hockey, Swimming, Lacrosse, Soccer and Figure Skating. We are the “go to” store for athletes ages four to 18 on up playing these sports. Our philosophy is to get you the right equipment and solution for your level of play. We do not upsell.

We are especially proud of our knowledgeable staff members. We strive to have staff members with first-hand experience in the sporting equipment that we sell. These include instructors, coaches, college and club athletes that keep current with the latest advances in technology.

Customer service is our passion. We will do whatever it takes for the customer to have a positive shopping experience. We stand behind what we sell. For example, if a zipper breaks on a player bag, we will replace it, thus eliminating the need to call an 800 number, get a Return Authorization Number and mailing it.

Middleton Sports & Fitness started as a bike store in Middleton in 1972 by Pat & Bob Fass. Through many years of hard work, they expanded to include hockey, swim wear, soccer, and lacrosse and figure skates. In the year 2000 the bicycle business was taken over by son Dan, now Middleton Cycle.

We are excited to partner with Tri 4 Schools. We share many of the same goals and enjoy giving back to the community on a regular basis. We encourage exercise, fitness and team sports.